Dan Campbell reacts to Applebee’s ad, says ‘there’s more to come’

Lions coach Dan Campbell reacted to the Applebee’s ad and promised (warned?) there’s more to come. A little sneak peek here:

On Tuesday, an Applebee’s ad featuring Detroit Lions coach Dan Campbell hit the internet and was widely praised for both its overall humor and Campbell’s impressive acting chops. Wednesday, Campbell provided his reaction to the ad campaign—and his reaction to the reaction of the ad.

“I got off the practice field yesterday, and I come in, my phone’s on my desk, I turn it over and I’m like, ‘Oh my god,’ I’m just blow(ing) up,” Campbell told 97.1 The Ticket. “The first thing you’re thinking is, ‘I hope there’s not a death in the family.’ And then you realize it’s ‘Hey, I’ll have the 50 cent wings’ from a cousin of mine. It’s endless. ‘Hey, nice one, man. Give me one of those wings.’ So you’re just getting picked at. I’m like, ‘Oh god, they dropped the commercial.’”

Campbell admitted he was hesitant to even do the campaign, but encouragement from his wife and his daughter eventually was enough to convince him to do it. And in pure Dan Campbell form, he wanted to make sure the production crew got its proper shoutout.

“The staff and crew that worked with us were unbelievable,” Campbell said. “The actors were awesome, they made it what it is. They were unbelievable. They made me feel comfortable and we just did it.”

When asked if had experience doing advertisements from when he was a player, Campbell noted that he did a small spot for the Dallas Cowboys back in the day, but was coy on the details. Unfortunately for Campbell, the internet was already a few steps ahead of him and found the ad where he briefly cameos.

And if that hasn’t satiated your fix for Campbell commercials, well… good news.

“Unfortunately, there’s more to come, I’m afraid,” Campbell said.

You can see the original Applebee’s ad here, and below there’s a little extra bonus from his ad campaign already: