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Dan Campbell feeds the Jameson Williams hype train in a big way

Dan Campbell feeds the Jameson Williams hype train in a big way
Photo by Brooke Sutton/Getty Images

The Detroit Lions continue to say they have huge expectations for WR Jameson Williams in 2025.

The Jameson Williams hype train is officially in overdrive.

On Friday, before the Detroit Lions’ third practice of Organized Team Activities, coach Dan Campbell was asked about Williams’ progress and expectations for the 2025 season, and he did not hold back. Here’s the entirety of his answer:

“He’s had a good spring, and it’s another one, I don’t want to get too far ahead of ourselves in OTAs, but there’s so much versatility with him. There’s so many things that we can do just with his routes on the outside. I mean, we can do things inside, but just with his speed, and he’s gotten so much stronger. His ability to stop. Put his foot in the ground. Man, when you can run like he can run and now you’re beginning to (get) where you can stop on a dime, you talk about a hard cover.

“So the sky’s the limit for him. He’s exactly where we want him to be right now at this point. He’s been here, he’s grinding, he’s getting better. Scottie (Montgomery, Lions WR coach) is freakin’ grinding him. It’s awesome. But we expect him to have a huge season. We really do, man. He’s going to be one of these guys that we’re going to lean on this year and is really going to be big for us. All he’s got to do is just keep working like he’s working, and we’ll be good.”

There’s a lot to cover there, from Williams’ route tree clearly growing beyond the deep-field shots to the work the young receiver has put in this offseason. But the most potent point Campbell made is one that was echoed by offensive coordinator John Morton earlier this offseason: the Lions are expecting a massive season from Williams ahead.

“It’s going to be a breakout year for him. So I can’t wait, I just can’t wait, man,” Morton said a few weeks ago.

Last year appeared to be Williams’ breakout season. He hauled in 58 catches for 1,001 yards and seven receiving touchdowns—on top of another 61 yards and a score on the ground. If the Lions are expecting even more than that this year… whew, look out.

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Our blog is all about curating the best stories, insights, and updates on your favorite teams. Whether you’re a passionate fan or just love the game, SportSourcio is here to keep you connected with what’s happening on and off the field.

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